As a new website owner, you’ve commissioned a beautiful site designed to catch the visitor’s eye and tempt them to spend their hard-earned cash on your products or services. However, in order to acquire those all-important visitors, your website needs to be visible, and that means high rankings with the search engines.
Every website owner wants their own site to rank higher than those of their competitors, but in the cut-throat digital world, it can be hard to know exactly how to raise your site’s profile. Here are a few pointers to get you started.
Establish appropriate keywords
Keywords are the lifeblood of good SEO, but it’s important to consider the ways in which search itself is changing. Until recently, the focus has been on securing short and concise keywords, but this is no longer as valid as it once was. According to a recent article in Forbes, the introduction of voice-activated search is changing the way we search online. Instead of relying on one or two keywords, visitors are now more likely to ask a complete question, making long-tailed keywords a better alternative.
Use keywords in titles
A well-placed keyword is much more effective than a randomly placed one, so take the time to place your keywords appropriately within your content. Header tags containing keywords are more likely to gain favourable attention from search engines than those that have been forced into your content in a less organic way.
Make meta descriptions clickable
Your meta description appears on the search engine page, so it needs to be as enticing as you can make it to encourage visitors to click through to your site. Like so many SEO factors, knowing exactly which keywords to choose and where to place them is often best left to professional web developers who understand the subtle nuances of the industry. You can find an excellent web development company in London or anywhere else in the country, with companies such as https://www.redsnapper.net/web-development-services-london able to provide bespoke solutions tailored exactly to your requirements.
Use keywords in your URL
Google and other search engines will rank your site highly if it includes keywords within the URL. The choice and placement of keywords is a highly-prized skill, so if you don’t have the knowledge yourself, it makes sense to employ someone who does.