We live in an increasingly technological society and we become obsessed with how we sell our products and services on the Internet. The psychology of sales we will have to take into account, since human relations will never disappear in any sales process.
One time after another we will have before an interlocutor that we will have to convince. Our good arguments and know how to save the possible objections that arise during our exposition will be key factors.
Key points to increase chances of success
“Naked” well your product or service
If you are not the best connoisseur of what you sell, you better not start trying to get customers. Study well the strengths to be able to praise them and learn to counteract weak points without lying to your interlocutor. The customer should never feel cheated.
Validate knowledge gained from conversations with your customers
Most times, after a few sales attempts, you will have the opportunity to improve your sales presentation.
Try to refer all you can to your main activity
Every client or “prospect” wants to feel safe and more when he has to invest money in it. Important customers, number of years in the industry, any awards or recognition received or any objective data or statistics that can increase the perception of experts in the field.
Work the ground thoroughly
In the first point commented that you have to know what is sold. But equally important knows who you sell it. Whenever you can extract information from the company in question and even from the person you are going to have to convince. The context of sale is vital to know if you are well on track with the sales material you have prepared
Customize the sale
If you put yourself in the skin of your possible client, do not like to notice that you sell your product as a robot with a rigid script. That will give the impression that you have not bothered to analyze the particular needs of that company or person.
Do not miss any opportunity to empathize with your client
On this point you can write whole books. Here we need a high level of attention: try to draw conclusions from the way we dress, talk, body expressions, decoration … although it does not seem to be an infinite number of things that gives us access to obtaining additional information. That always helps to know where to focus our presentation and what comments are most appropriate to make a good first impression
Work as much as you can with your personal safety
Do not let the situation outweigh you and pretend you do not trust what you sell. Details such as tone of voice, firm gaze, body gestures are perceptible aspects. These can make the difference between reaching an agreement and staying on the road.
These are some of the many important points to develop commercial tasks successfully. There is no doubt that the most important thing is the attitude with which you are going to face your interlocutor.