So why should you focus on building relationships with this public? When you dedicate time and resources to foster this relationship with the public, ROI can be very large. Here some of the benefits that can be grown by strategic relationships with the public for brands, websites, and corporate or client social media accounts.
Benefits of Brand Awareness
When building strategic relationships with the media, customers, community members, or others … the chances of getting positive media coverage increase. Get help with promotion strategies for your business with a PR Agency Cheltenham like www.targetgroup.co.uk/
When a company appears in a local newspaper or blog for activities or initiatives, the company places their brand before the fresh eyes of new markets and potential consumers, investors, and employees. This type of exposure increases the company’s reputation and exposure, which in turn can lead to new business.
Benefits of a website
When a company develops relationships with individuals who have strong links to the field of digital media, such as influencers, for example, there are multiple benefits for their websites that can emerge. When this individual decides to display the company on their blog or website with a link to the company’s website, it is called a backlink. And believe me, you want backlinks! Some backlinks provide more opportunities for online users to access company sites – resulting in increased traffic.
And with the increase in traffic and authoritative backlinks from other websites comes the trust of the most popular search engines such as Google, and ultimately higher rankings. Web sites are judged and measured by many factors, but domain ranking scores are used to compare the credibility of a website with other websites. The higher the score the company website has, the more likely it is that search engines present their content on the first page of search results.
Being on the first page of search results is the ultimate desire for all businesses because being on the first page means you know your stuff and people need to go to your website.
Benefits of social media
What can you get from social media in terms of community relations efforts? Everything. Companies must strive to develop relationships with the public by connecting and engaging with them on social media. In turn, the aim is to accept the mention and distribution of company content or public relations efforts (eg press releases, media references, case studies, etc.). As more social media mentions and shares arise, the credibility of the company increases dramatically to influencers, possible business prospects, etc. Because they want to jump on the bandwagon and see what all the buzz is about.
Such credibility and social influence can produce additional opportunities for your company or client. It would be a smart move to reach out to the media and influencers for the opportunity to contribute as your social reputation increases. The best part? Opportunities like this can lead to the benefits of the brand awareness mentioned earlier – creating a sustainable benefit cycle.