If you have a business website that you want to promote, you should embrace marketing-led web design. This will ensure that your website is drawing in new users, and it will also help to retain current users.
Here are the six fundamentals of marketing-led web design.
Set marketing goals
If you want your website to succeed, you need to set clear marketing goals. Maybe you want users to buy items, or maybe you want them to sign up to your newsletter; either way you need to set a clear goal. This will make it easier for users to understand what they should be doing on your website.
Think about the user experience
Always consider the user experience when designing a website. After all, if your website is slow to load or hard to navigate, it is very unlikely that users will stay on your website. In fact, it is fairly likely that they will leave your website and head to a competitor.
Have a content marketing strategy
Content is an essential part of marketing, so you should make sure that you have a strong content strategy; make sure you publish at least a few blog posts a month that are useful and relevant to your users.
If you are looking for a Yorkshire web design company who can help you create a content marketing strategy, check out Yorkshire Web Designer Etempa to find out more.
You should also use analytic tools (such as Google Analytics) to check that your marketing strategies are working. Check out the organic users, as well as the length of time users spend on your website to determine how effective your marketing is.
Make sure your website is SEO optimised
If you want to promote your website online, it must be optimised for search engines. This means that your website will appear higher on the search results page, so more users will find it. If you don’t know much about SEO, don’t worry, you can hire an experienced Yorkshire web design company to help you.
Consider customer service
Customer service is also a very important part of online marketing. After all, your customers are your main audience, so you should make sure that it is possible for customers to leave feedback and ask questions. This will make it easier for you to improve your website.