When you’re new to creating a marketing strategy, the temptation is to try to do everything at once. But it’s far more valuable to focus on a few key strategies and build your approach from there. Here are some marketing channels which tend to be a good cost-effective starting point for new marketers.

Content Marketing

You’ll hear the phrase ‘content is king’ everywhere at the moment, and marketing strategy consultants such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ will tell you that the onus is heavily on content as a marketing tool. The beauty of content marketing is that it can be highly tailored to your audience and delivered in a variety of ways: blogs, ebooks, videos, podcasts and more. It’s meant to feel helpful, organic and natural – not disruptive.

Email Marketing

This is a highly affordable marketing channel with a surprisingly good conversion rate. This is because anyone who receives your marketing emails has already signed up for them, so they are a warm lead. You can use email marketing to build up relationships, promote your services and products and share special promotions. Email marketing also works well when your contact completes a desired action, such as downloading content or signing up for an event.

Social Media Marketing

This is one of the most expected content channels, so it’s important to have at least one or two social media sites. Use them to work out what resonates with your customers, and try different types of content until you can see which types get traction. Know which platforms your audience uses and then focus on those. Again, you can start small and build up.

Online Advertising

Online advertising, also called PPC, can be highly effective and also surprisingly affordable – certainly more so than with print and traditional advertising. You can tightly define PPC campaigns too and optimize them in real time to check that you are getting the results you want. This gives you a huge degree of control and targeting for the best possible results.

These four channels alone will greatly support your marketing efforts.