A successful marketing campaign has always been dependent on trends. Modern interests, technology, and offers have been utilised through decades of marketing in order to swing the best results for the business, and this doesn’t show any signs of changing.
If you’re unfamiliar with current trends, we’ve put together this handy guide to ease you through the process.
Trusted Marketers
Time is money, and it’s difficult enough to find free time in the frenetic, tech-driven modern world. Using marketing strategy consultants, such as https://www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant, to give you their expertise and build a campaign may be your best option.
Instagram E-commerce
With over 2 billion active users, Instagram offers a huge stage for your platform to stand out. And with Instagram continuing to make advertising and selling easier for brands, it’d be foolish not to check it out.
Generative AI
While the threats of losing jobs to AI are seemingly on the rise, the robots haven’t quite overthrown us yet, with over 70% of marketers actually utilising AI themselves.
Using AI can be great for brainstorming, not putting your campaign on autopilot. Take your vague concepts and ideas, funnel them through an AI platform, and use your newfound inspiration to set your marketing campaign in motion.
Video
In the modern tech landscape, attention is currency, in part due to the sheer volume of targeted information to compete against. Videos are the easiest way to distinguish yourself, and lead nicely into our next point.
TikTok
Contrary to popular belief, TikTok is not Gen Z-exclusive. It’s a platform that continues to flourish, boasting some of the highest user engagement levels across social media.
Much like its content, TikTok’s ads are highly specialised and targeted, meaning they can select their audience based on age, gender, location, and even interests and purchases. If you can get behind short-form promotion, you can reap huge benefits for your business.
Diversity
Representation is important, as customers that don’t feel seen don’t want to engage. Over a third of underrepresented groups attest to this, with a brand’s efforts to represent them influencing their chances of purchasing products.