Whether it’s general promotion, spreading business news or mitigating the damage caused by an error, good PR is essential for gaining customer trust and building brand loyalty.
A good PR agency can ensure a consistently positive brand image according to Indeed.com. Consider using a specialist tech PR agency Bristol, such as https://headonpr.co.uk/tech-pr-agency-near-me/bristol/ for your tech business.
However, mistakes can happen and bad PR is often as problematic as no PR at all. Poor communications can even worsen some situations. Let’s have a look at five mistakes to avoid if you don’t want to spoil even the strongest of PR campaigns.
Not communicating well with your PR team
Your PR team needs to know all the facts so that they can turn them into excellent communications. Failing to disclose all the facts on a situation, or not keeping your PR team fully informed, reduces their capacity to create compelling material.
Micro-management
Avoid micromanaging your PR team. Trust them: they’re experts in turning facts and figures into content that can be digested and enjoyed by your customers. It’s fine to establish deadlines and dates for progress meetings, but avoid helicoptering over the project.
Providing poor information
One of the secrets of good PR is clear, digestible information. It sets the tone if your business communicates clearly with your PR team: provide facts, dates, numbers and data and watch this turn into relatable, engaging content. Don’t deliver confusing, ambiguous information, as this causes headaches for the PR team.
Changing the scope of the project
It’s essential to mutually identify the scope of the PR project at the outset and define your objectives clearly. Once this is agreed, avoid moving the goalposts. Your PR team will feel like they’re trying to achieve the unachievable and deadlines will be missed.
Failing to pay your PR company on time
No-one, and we mean no-one, appreciates being paid late or having to chase invoices. Our advice: always pay your PR team on time and keep them on side.