Outdoor marketing still matters, even in a world full of screens, and that’s because people notice things when they’re out and about – on the way to work, walking the dog, or grabbing a coffee – and a well-placed sign or banner can still do a lot of heavy lifting and really make a difference. But what works is changing, so if you want your signs to stand out for the right reasons, it helps to know what’s trending. Here’s a quick look.
Keep It Simple
One of the biggest changes right now is towards simplicity. Instead of trying to cram lots of info into one sign or banner, more businesses are going for clean layouts, shorter sentences, and fewer distractions. Businesses these days know they don’t need to shout for attention, as long as they can give people the information they need to know.
Stay Consistent
Another trend is making sure your physical signage matches your online content. Using the same fonts, colours, and tone of voice across your website, socials, and outdoor materials makes your brand feel more joined up, and that consistency builds trust.
Make It Local
Localisation is everywhere. If you’re working on signs Exeter, from //exeter.nettl.com/signs/, for example, you might nod to a local landmark or event. Even using language that feels familiar to the area can help your message land better, because people like to feel seen, and local touches help with that.
Go Greener
More businesses are using recycled materials, water-based inks, and reusable structures. It’s partly about cost, but it’s also about showing that your business is thinking about the bigger picture. Plus, it’s good to know that customers are becoming more and more interested in working with or using businesses that are kind to the planet.
Final Thoughts
Outdoor marketing is still going strong – it’s just getting a little smarter, and the truth is that simple layouts, local touches, greener choices, and a consistent voice all go a long way in helping your signs connect with the right people.