Despite overwhelming evidence and a near-consensus amongst scientists, climate change remains stubbornly controversial. Even though most people accept it, inertia, apathy and feelings of powerlessness can prevent individuals and organisations from addressing the risks and remedies.
Journalists have an important role to play in motivating public engagement. Gaining a journalism degree is merely the first stage of that mission.
When writing about the subject, it’s essential for journalists to draw clear connections between causes and effects, to humanise the story and to examine practical solutions. These fundamentals, taught in depth by institutions such as School of Journalism, are applicable to most news stories but are especially important in coverage of climate change.
Causes
Clarify the link between fossil fuels and phenomena like heatwaves, droughts and rising sea levels. This provides fact and context for readers.
People
Cover human stories and local impact. Climate change manifests differently across different regions, so personal experiences make the issue more relatable and urgent.
The Marginalised
These groups are often among the worst affected and the most likely to be pursuing answers, so this angle can enrich the narrative.
Clarity
Use simple, clear language. Avoid jargon, and explain scientific concepts succinctly – for instance, describing greenhouse gases as a blanket that traps heat.
Optimism
Explore potential solutions – not only technological approaches but also political and cultural strategies.
Realism
Avoid giving a voice to climate deniers in the name of balance because it misleads and distorts the science. Focus on factual stories to engage readers and encourage action.