School websites have a lot to communicate to parents and visitors. From term dates to contact details for the school, there is a wealth of information to include on the site. But before any of those details, there’s another aspect of the website that many notice almost immediately upon visiting the site.
Colour is one of them.
When you walk into a school you are likely to see artwork on the walls, displays of colours in the corridors, classrooms that have been painted with vibrant colours and many different works of art created by the students themselves. A good school website should reflect some of these qualities as well.
Colour can create a first impression.
Imagine that you land on a website that has dark colours, small text and little visual energy. Then imagine that you land on another website that has welcoming photographs, colours that are easy on the eyes and elements that highlight important content on the site.
It is likely that the second example will be more approachable by readers.
A school’s website is often the first point of contact for prospective parents and pupils. It presents the school’s image before the potential parent or pupil has even visited the school or spoken to one of its teachers.
Using colour in a brand can create a warm first impression of a company. Colour is also used in a more functional way to allow website visitors to navigate the site without having to realise that the colours are being used for this purpose.
The trick is not to overdo it. Too many colours can make a website look very chaotic, whilst using only one colour for all of your website can make it look flat. The best websites tend to use a few colours carefully chosen to create an excellent visual experience for their users. For Websites for schools, contact https://www.fsedesign.co.uk/websites-for-schools
Perhaps most importantly, colour gives schools an opportunity to express their personality.
Traditional schools tend to feature more muted colours that reflect their heritage. Primary schools often feature brighter colours to reflect their younger students. Neither of these colour schemes is better than the other; what’s important is the authenticity of the colours to the school itself.
The best school websites don’t feel as though they could belong to just any school. Each have their own character.
Of course, colour is just one of the many different aspects of web design. Other aspects include photography, typography, layout and even the language used on the site. All of these elements play a important role in creating an experience for visitors to the site.