Have you thought about your business brand personality?

What is the nature of your business and what is it’s brand supposed to be? It’s a tricky question and one that might need the services of a Brand to Strategy Agency to help you define it and shape it. A good brand is essential in this day and age of online and offline marketing where you could be visible on a variety of platforms. Whilst this gives you a good chance to increase sales it also means that you need to be united in the message. Here are a few pointers.

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  1. Is your product or service exciting? If it’s selling something relatively pedestrian there is very little point to trying to make it exciting. Your customers are not looking for a ride of their lives; they may want something more steady ( as we shall see). Disney would be a good example of this.
  2. Competence. As we said before if it’s a product or service that requires the need of a steady pair of hands it’s likely that the brand needs to be competence and timeliness. Financial services works as an illustration.

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  1. Sincerity. You mean what you say and you do it in a cheerful and constructive way. It’s all about honesty and reliability. One of the best examples of this would be that of the Michelin Man.
  2. Are you rugged? Do you want to give over the fact the brand is outdoorsy? The images that you use here are very important. You are not a couch potato kind of company. Regatta Clothing would be a fine example of this.


This might give you some starting points but it’s probably better to talk to the professionals about it. Looking for a brand strategy agency? Just click on the link.