What is the nature of your business and what is it’s brand supposed to be? It’s a tricky question and one that might need the services of a Brand to Strategy Agency to help you define it and shape it. A good brand is essential in this day and age of online and offline marketing where you could be visible on a variety of platforms. Whilst this gives you a good chance to increase sales it also means that you need to be united in the message. Here are a few pointers.
- Is your product or service exciting? If it’s selling something relatively pedestrian there is very little point to trying to make it exciting. Your customers are not looking for a ride of their lives; they may want something more steady ( as we shall see). Disney would be a good example of this.
- Competence. As we said before if it’s a product or service that requires the need of a steady pair of hands it’s likely that the brand needs to be competence and timeliness. Financial services works as an illustration.
- Sincerity. You mean what you say and you do it in a cheerful and constructive way. It’s all about honesty and reliability. One of the best examples of this would be that of the Michelin Man.
- Are you rugged? Do you want to give over the fact the brand is outdoorsy? The images that you use here are very important. You are not a couch potato kind of company. Regatta Clothing would be a fine example of this.
This might give you some starting points but it’s probably better to talk to the professionals about it. Looking for a brand strategy agency? Just click on the link.