Brand strategies are as essential to sole traders as they are to large international brands. They can make the difference between a business that thrives and a business that fails. An effective brand strategy makes your business stand tall above the competition and delivers great results.
A marketing plan is a live document that will help guide a business in its decisions relating to content, tactics and actions that can be implemented over the course of time.
Brand strategies:
Branding relates to your values, mission statement and how you treat customers. Have a really clear idea of who you are and what you offer. Identify who your customer is and what they are looking for.
Visual branding such as your logo, website and business cards provides a visual of what you are about. Take the time to explore colour palettes, fonts, and designs. Your brand should be consistent across all platforms.
Take stock of what your competitors are doing. What is working for them? What is helping them to connect with your target audience?
Think about what you can offer your customers that is unique and use this to sell your brand. Identify what makes you stand out from competitors and incorporate this into your brand strategy.
Look for partnership opportunities. Building up trust with a customer base is a time-consuming process. But you can gain the trust of prospective customers by partnering up with already-known and respected brands.
Brand strategy agencies
Marketing strategy consultants such as Really Helpful Marketing work with businesses to formulate an action plan of how to implement an effective brand strategy that will deliver great results. They are specialist professionals who can gain insight into customer needs and then help develop a strategy with this in mind. Whether you are looking for a complex directive or a basic plan, marketing strategy consultants are there to help.
Branding for small businesses need not be expensive. A little creativity coupled with a lot of hard work can soon see you reaping the rewards of having a well-planned brand strategy in place.