Looking to up the performance of your PPC campaign? Here are some tips to help you boost those all-important conversions. The key lies in the careful placement of your HTML5 banners, so read on for some help.
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Choose the right platform
Google Ads might be the most obvious home for HTML5 banners, but there are plenty of other places too, such as Facebook and other social media sites. Think about where your customers will be and target those places accordingly.
2. Get your artwork right
Many businesses will choose to have their HTML5 banners designed by professionals such as The Bannermen to ensure they are correct, in line with all platform guidelines and optimised so that customers click on them. This is a vital stage for success. Remember too that you can choose different types of ads such as display, search, app and video.
3. Set your budget
Before you set up a campaign to put your HTML5 banners live, determine how big your advertising budget is and have a bidding strategy in place, whether you choose PPC or cost-per-click. Some platforms also offer other bidding strategies such as cost-per-view, cost-per-million impressions and cost-per-acquisition.
4. Work on your audience, geography and other demographics
Spend time really tightening your ad campaign demographics so that only relevant customers are seeing your adverts. This will greatly increase your conversions.
5. Create ad groups
If you’re running more than one ad campaign, it helps to organise them into ad groups for easier management and to optimise your results. This is your first step in tracking the analytics of your campaign and seeing what is working and what isn’t, as a version of A/B testing.
Get these steps in place and you’ll enjoy better performance from your campaigns in 2024.