Designing trade fair booths that work

It costs time and money to be at a trade fair, so it’s important to make the most of it. It’s a competitive environment and you need to stand out. Thankfully, that is actually pretty easy to do with a little time and effort. Invest in a decent booth that you’ll be able to use time and again, and get creative.  Also make sure all your products get to the fair in time, safely and securely which you can do with a Security Seal sourced from companies such as which you could  Here are a few ideas. 

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Everyone loves a freebie, but if you want to stand out from the crowd, think beyond a free biro. By investing in a higher-quality freebie, you’ll create a buzz and bring people to your booth.

Get details

Creating a game or prize draw for bigger giveaways is a great way to attract attention. These should have a maximum impact, be relevant to your product or service, and they should ideally be fun and interactive. Request that people sign up to participate so you have their details, and then follow up with them after the show.


If you can, carry out live demos of your product or service. Focus on the value of the product to potential users rather than the features so they can get a real idea of the benefits. For example, at IFFA Messe Frankfurt, a leading international trade fair for the meat industry, a booth might demo new packaging that is cheaper or more user-friendly.

Utilise technology

Touch screens and digital signs can be used to show how products and services work and offer up case studies and testimonials.

Using social media is another great way to reach out to people at trade shows, and it’s free. It will also go out to a wider audience of people who may have been unable to attend on the day. Show people what’s going on at your booth, then use hash tags related to the trade show to make sure it’s getting to the right people. You can also use social media to keep up-to-date with what’s going on in the industry with blog sites like Event Industry News.

Trade fairs are excellent marketing opportunities – just make sure you’re unique, interesting and interactive!