Six vital SEO steps

Search engine optimisation (or SEO) can be a highly effective way to drive targeted, organic traffic to your site. Here are a few tips on getting optimal results from an SEO strategy.

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1. Research your keywords

When potential customers search for the services you offer online, you want to appear as close to the top of list of results as possible. This starts with incorporating the right keywords into your content – for example, “vegan restaurant in Gloucester”. Do your research using Google AdWords or other free keyword tools.

2. Don’t overuse keywords

It can be tempting to overfill your site with all the keywords you want to rank for. However, this looks amateurish, reads badly and can be counterproductive, as you may be penalised by Google.

3. Use titles and meta descriptions

Titles are one of the key on-page factors that can push you up in the rankings. Make sure you are including key phrases in your titles. While meta description don’t help you rank, they are still an opportunity to let potential customers know why they should visit your site.

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4. Pay attention to anchor text

When linking internally, make sure you use a keyword to anchor that text. Many sites use “click here” or similar, but this represents a missed SEO opportunity. Instead of “view our menu here”, use wording like, “check out the menu of our great vegan restaurant in Gloucester”, with the last few words as the anchor text.

5. Consider hiring professionals

There are lots of compelling reasons an organisation hires a firm such as to take care of their website and SEO strategy. By using a professional website design company Gloucester businesses – and those located elsewhere – can ensure they have the best possible online presence.

6. Publish high-quality content

You might have the best SEO strategy in place, but you need to give your visitors a reason to spend time on your website. Make sure your site is designed to be user-friendly, and fill it with great content that people want to read and share.

SEO is constantly evolving, but the overall aim remains the same: to make your site visible to relevant visitors, who will hopefully become repeat customers. By employing these basic tips, you will be well on your way to giving your business a boost.